In February 2024, Taylor Swift’s The Eras Tour ignited a diplomatic dispute among ASEAN countries, after the Singaporean government subsidised the tour at a cost of US$2-3m per show, in exchange for Swift to perform her Asian shows exclusively in Singapore. In response Singapore’s neighbours complained of ‘betrayal’, arguing they could have also subsidised Swift’s concerts. This competition among ASEAN countries to host such ‘mega-concerts’ stems from the economic boost such can provide, a phenomenon dubbed ‘Swiftonomics’. It is reported that after The Eras Tour, Singapore’s GDP increased by 0.2%. This case demonstrates how concerts can have substantial economic implications, as Southeast Asia’s ‘competition states’ jostle to attract the investment and growth opportunities that come with them.









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