By Jeremy Keith

The Wikimedia Foundation, stewards of the finest projects on the web, have written about the hammering their servers are taking from the scraping bots that feed large language models.

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When we talk about the unfair practices and harm done by training large language models, we usually talk about it in the past tense: how they were trained on other people’s creative work without permission. But this is an ongoing problem that’s just getting worse.

The worst of the internet is continuously attacking the best of the internet. This is a distributed denial of service attack on the good parts of the World Wide Web.

If you’re using the products powered by these attacks, you’re part of the problem. Don’t pretend it’s cute to ask ChatGPT for something. Don’t pretend it’s somehow being technologically open-minded to continuously search for nails to hit with the latest “AI” hammers.

If you’re going to use generative tools powered by large language models, don’t pretend you don’t know how your sausage is made.

I mentioned that the two reasons for not writing that I hear most often from people are variations on “I’ve got nothing to say.”

The first version is when someone says they’ve got nothing to say because they’re not qualified to write on a particular topic. “After all, there are real experts out there who know far more than me. So I’ve got nothing to say.”

But then once you do actually understand a topic, the second version appears. “If I know about this, then everyone knows about this. It’s obvious. So I’ve got nothing to say.”

In both cases, you absolutely should be writing and sharing! In the first instance, you’ve got the beginner’s mind—a valuable perspective. In the second instance, you’ve got personal experience—another valuable perspective.

In other words, while it seems like there’s never a good time to write about something, the truth is that there’s never a bad time to write about something.

So write! Share! Publish!

Ours is a fast-moving industry. We measure our work in tickets, sprints, and projects. But that can make it hard to see the bigger picture sometimes. In this talk we’ll attempt to pull back and measure our progress in terms of decades. We might even attempt to gaze into the future…

This looks very good. (Of course it's very good; Jeremy Keith wrote it.) Just read the first part and I'm hooked. So little time…

The World Wide Web has been around for long enough now that we can begin to evaluate the twists and turns of its evolution. I wrote this book to highlight some of the approaches to web design that have proven to be resilient. I didn’t do this purely out of historical interest (although I am fascinated by the already rich history of our young industry). In learning from the past, I believe we can better prepare for the future.

You won’t find any code in here to help you build better websites. But you will find ideas and approaches. Ideas are more resilient than code. I’ve tried to combine the most resilient ideas from the history of web design into an approach for building the websites of the future.