By Tim Berners-Lee

There are two clear, connected issues to address. The first is the extent of power concentration, which contradicts the decentralised spirit I originally envisioned. This has segmented the web, with a fight to keep users hooked on one platform to optimise profit through the passive observation of content. This exploitative business model is particularly grave in this year of elections that could unravel political turmoil. Compounding this issue is the second, the personal data market that has exploited people’s time and data with the creation of deep profiles that allow for targeted advertising and ultimately control over the information people are fed.

How has this happened? Leadership, hindered by a lack of diversity, has steered away from a tool for public good and one that is instead subject to capitalist forces resulting in monopolisation. Governance, which should correct for this, has failed to do so, with regulatory measures being outstripped by the rapid development of innovation, leading to a widening gap between technological advancements and effective oversight.

The future hinges on our ability to both reform the current system and create a new one that genuinely serves the best interests of humanity. To achieve this, we must break down data silos to encourage collaboration, create market conditions in which a diversity of options thrive to fuel creativity, and shift away from polarising content to an environment shaped by a diversity of voices and perspectives that nurture empathy and understanding.