I can't help thinking that the author's desire to see "a sustainable Cloud" is misguided. What does "the Cloud" do? What's it for? Why do we need it?
To get at the matter of the Cloud we must unravel the coils of coaxial cables, fiber optic tubes, cellular towers, air conditioners, power distribution units, transformers, water pipes, computer servers, and more. We must attend to its material flows of electricity, water, air, heat, metals, minerals, and rare earth elements that undergird our digital lives. In this way, the Cloud is not only material, but is also an ecological force. As it continues to expand, its environmental impact increases, even as the engineers, technicians, and executives behind its infrastructures strive to balance profitability with sustainability. Nowhere is this dilemma more visible than in the walls of the infrastructures where the content of the Cloud lives: the factory-libraries where data is stored and computational power is pooled to keep our cloud applications afloat.