In Pluralistic

by Cory Doctorow in Pluralistic  

Your RSS reader doesn't (necessarily) have an algorithm. By default, you'll get everything as it appears, in reverse-chronological order.

Does that remind you of anything? Right: this is how social media used to work, before it was enshittified. You can single-handedly disenshittify your experience of virtually the entire web, just by switching to RSS, traveling back in time to the days when Facebook and Twitter were more interested in showing you the things you asked to see, rather than the ads and boosted content someone else would pay to cram into your eyeballs.

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RSS basically works like social media should work. Using RSS is a chance to visit a utopian future in which the platforms have no power, and all power is vested in publishers, who get to decide what to publish, and in readers, who have total control over what they read and how, without leaking any personal information through the simple act of reading.

And here's the best part: every time you use RSS, you bring that world closer into being! The collective action problem that the publishers and friends and politicians and businesses you care about is caused by the fact that everyone they want to reach is on a platform, so if they leave the platform, they'll lose that community. But the more people who use RSS to follow them, the less they'll depend on the platform

by Cory Doctorow in Pluralistic  

The great irony of the platformization of the internet is that platforms are intermediaries, and the original promise of the internet that got so many of us excited about it was disintermediation – getting rid of the middlemen that act as gatekeepers between community members, creators and audiences, buyers and sellers, etc.

The platformized internet is ripe for rent seeking: where the platform captures an ever-larger share of the value generated by its users, making the service worse for both, while lock-in stops people from looking elsewhere. Every sector of the modern economy is less competitive, thanks to monopolistic tactics like mergers and acquisitions and predatory pricing. But with tech, the options for making things worse are infinitely divisible, thanks to the flexibility of digital systems, which means that product managers can keep subdividing the Jenga blocks they are pulling out of the services we rely on.

by Cory Doctorow in Pluralistic  

More than a fifth of "brand safe" ad placements end up on "made for advertising" sites, which 404 Media describe as "trash websites that plagiarize content, are literally spam, pay for fake traffic, or are autogenerated websites that serve no other purpose than capturing ad dollars" […]

Despite all this, many progressives have become cheerleaders for "brand safety," as a countervailing force to the drawdown of trust and safety at online platforms, which led to the re-platforming of Nazis, QAnon conspiratorialists, TERFs, and other overt elements of the reactionary movement's vanguard on Twitter and Facebook. Articles about ads for major brands showing up alongside Nazi content on Twitter are now a staple of progressive reporting, presented as evidence of Elon Musk's lack of business acumen. The message of these stories is "Musk is bad at business because he's allowing Nazis on his platform, which will send advertisers bolting for the exits to avoid brand-safety crises."

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But progressives are out of their minds if they think the primary effect of the brand safety industry is punishing Elon Musk for secretly loving Nazis. The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy.