Introduction
Learn how the ECDA team used Sosha, a social media engagement tool, in this year’s EU elections, and how your organization or political party can also use organic social media to win.
This article has been adapted from the original with consent which was published on SoSha by Areti Livanos, Email Communications Lead at SoSha.
Using SoSha to build Toolkits
Ahead of the 2024 European Union elections, ECDA set out to support progressive organizations across Europe to engage their communities and mobilize support for critical issues such as women’s rights, environmental protection, workers’ rights, and the rights of refugees.
Shifting algorithms make it difficult for followers to see much of the content produced from their connections, let alone attract new supporters. Additionally, legislation in many countries protects private data, complicating the generation of new email lists.The ECDA team used SoSha to build toolkits, collections of ready-made posts, for anyone on the internet to share on their own accounts with their followers. These toolkits were instrumental in petition and fundraising efforts leading up to the EU elections in early June.
