Introduction
In this online workshop, How to Measure Narrative Change, narrative change and evaluation experts share a radical, values-aligned framework that narrative practitioners and movement workers can use to measure narrative change.
The workshop was held in 2024 by the Radical Communicators Network – a community of practice for social-justice communicators.
Whether working on a piece of art, a campaign, or power-building in local communities, narrative organizers are always exploring ways to measure the impact of their work.
The workshop provides:
- an overview of how to craft a narrative change evaluation strategy,
- a set of principles to guide their work and
- increased confidence in how to measure narrative change.
…and asks questions such as:
- Is your message grounded in your theory of change?
- Who is telling the story?
- Whose voice is being centred?
- How are you using storytelling to immerse your audience?
- What care is being taken for your storytellers?
The hosts of the workshop were: