The time it took me to go from "Oh, this is so much better than Alta Vista!" to "OMG! This is the Web's single point of failure!" was much longer than it should have been.
The short summary is that for nearly a year, Google was hiding Proton Mail from search results for queries such as âsecure emailâ and âencrypted emailâ. This was highly suspicious because Proton Mail has long been the worldâs largest encrypted email provider.
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In November 2015, we became aware of the problem and consulted a number of well known SEO experts. None of them could explain the issue, especially since Proton Mail has never used any blackhat SEO tactics, nor did we observe any used against us. Mysteriously, the issue was entirely limited to Google, as this anomaly was not seen on any other search engine. Below are the search rankings for Proton Mail for âsecure emailâ and âencrypted emailâ taken at the beginning of August 2016 across all major search engines. We rank on either page 1 or 2 everywhere except Google where we are not ranked at all.
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All throughout Spring 2016, we worked in earnest to get in touch with Google. We created two tickets on their web spam report form explaining the situation. We even contacted Googleâs President EMEA Strategic Relationships, but received no response nor improvement. Around this time, we also heard about the anti-trust action brought forward by the European Commission against Google(new window), accusing Google of abusing its search monopoly to lower the search rankings of Google competitors(new window). This was worrying news, because as an email service that puts user privacy first, we are the leading alternative to Gmail for those looking for better data privacy.
In August, with no other options, we turned to Twitter to press our case. This time though, we finally got a response(new window), thanks in large part to the hundreds of Proton Mail users who drew attention to the issue and made it impossible to ignore. After a few days, Google informed us that they had âfixed somethingâ without providing further details. The results could be immediately seen.