There is widespread public support for banning gambling advertisements on free-to-air media because of the harm caused by gambling. The main objection is that Australia’s free-to-air networks, hit by declining revenues and fragmenting audiences, can’t afford to lose the money.
But there’s a simple solution.
A small levy on the many billions of dollars gambling companies extract from Australians could compensate the media for the lost revenue – with enough left over to increase funding for the ABC.
Such a levy would cost the gambling industry less than a quarter of a billion dollars a year.
That’s a tiny fraction of the money lost on wagering.
Each year, losing bets cost Australians about $25 billion dollars, according to the Australian Institute of Health and Welfare and the Australian Gambling Research Centre.
That doesn’t include the cost to society of problem gambling, which feeds addiction and mental health problems.
According to the Australian Bureau of Statistics, gambling company revenues totalled $17.2 billion dollars in 2022-23.
Meanwhile, the industry spent about $239 million advertising on free-to-air TV, metropolitan radio, and online.