Nick Fuentes is a problem. His influence is growing, fueled by his deft channeling of valid grievances. He has been further buoyed by neoconservatives and the progressive Left, both of which are desperate for “Nazi” bogeymen to validate their anti-MAGA hysterics. However, their ritual denunciations of Fuentes and his groyper legions are worse than useless. They merely encourage groyperism by providing a bigger kick of frisson due to breaking social taboos.
Chris Rufo argues that Fuentes’s critics misapprehend the groyper phenomenon by taking it in earnest instead of recognizing the “hyperreal” run amok. The French sociologist Jean Baudrillard used the term to denote the condition of postmodernity wherein our representations of reality become more phenomenologically real to us than reality itself, until they detach from reality entirely. “Emptied out, [signs] then circulate through digital media,” writes Rufo, “where they drive the discourse and, while purely derivative, still spark real emotional involvement.”



