Introduction
Research shows us that how people talk about issues can change how others think and act. Deepening people’s understanding of issues means learning how to use narratives and frames to shift mindsets. This shift is necessary for changes that make the biggest difference to people’s lives and the planet’s health.
Framing — decisions we make about how to present an idea or issue — connects people to best knowledge and unlocks action or can prevent them from connecting to it.
The frames and narratives we choose help open the door to particular information or knowledge being considered and shut the door to other information. This means frames and narratives strongly influence the actions, solutions, policies, and political decisions people are willing to support.
There are many existing shared mindsets. The information context — for example, who has framing and narrative power — determines which shared mindsets are switched on and used most frequently.
We can use our narratives and collective power strategically to connect people to the best knowledge and evidence, building support for the solutions that will make the biggest difference.


















