Mentions National Association of People with HIV Australia (NAPWHA)

The crackdown is part of a broader censorship of crucial sexual and reproductive health and rights information tracked by global NGO ReproUncensored all around the world.

Founder and executive director Martha Dimitratou told Index they have documented nearly 600 cases across big tech platforms in Australia and globally, with more than a dozen new cases reported in just the last few days.

Dimitratou said that Australia’s world-first teen social media ban, introduced last year and now set to be followed by about 20 other countries, could be to blame.

Adam Finch, marketing, branding and communications coordinator for Brisbane-based nonprofit HIV charity, Queensland Positive People, said that he had recently had one set of the same posts approved one day but then censored the next.

“I think we’ve just managed to dodge a bullet (but) in many ways it’s a matter of time,” he told Index, adding that they were starting to self-censor.

Dimitratou said that Meta and Google must be held accountable and provide full transparency on why awareness campaigns were being restricted.

“They must take immediate steps to ensure their moderation systems do not block lawful, evidence-based public health information,” she said.

“Finally, governments must reclaim democratic oversight from the growing sovereignty of US big tech companies, enforce the law, and call these practices what they are: illegal.”

This article presents findings from a para-ethnographic research/practice partnership with the National Association of People with HIV Australia (NAPWHA). Community-led public health organisations such as NAPWHA practice both public and counterpublic health promotion. They seek to work with and advocate for their constituent communities, while also seeking to work against public discourses stigmatising sex, drug use, sex work, and HIV. However, social media platforms increasingly suppress health promotion content as ‘sexual solicitation’, ‘misinformation’, or inappropriately ‘political’. At the same time, NAPWHA member organisations’ social media accounts are increasingly targeted by trolling and abuse framed as ‘freedom of speech’. Findings reveal the challenges of engaging people living with HIV (PLHIV) within the fragmented publics of contemporary digital health communication. Findings highlight the existential threats that social media platform policy and governance pose both to the political subjectivity of communities affected by HIV, and to public health promotion and outreach more broadly.