Introduction
Learn about countering false information with tips to help you avoid the most common mythbusting pitfalls such as using the Truth Sandwich.
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Anyone familiar with the Common Cause approach to messaging will know we always caution against ‘mythbusting’ – that is, repeating (and thus inadvertently reinforcing) false or misleading information in order to debunk it.
We recently reviewed the latest evidence from the fields of applied psychology and cognitive linguistics for any new research on mythbusting and its effects on beliefs and behaviours.
The good news is that research on mythbusting has flourished in recent years – thanks to renewed interest in the science of correcting misinformation during the Trump years and the Covid 19 pandemic, where misinformation ran rife.
While our literature review on mythbusting didn’t change our minds, we did discover some nuances we think are worth sharing.
Before we get into the detail, let’s make one thing clear:
In most cases, mythbusting or debunking misinformation works against us. There are many reasons for this, but here are our top two: