Introduction
How should direct action campaigners use mainstream media? Here are 2 case studies from Australia – Blockade Australia and Disrupt Burrup Hub. This article is part one of two on the role of media in the strategies of Australian direct action climate groups. Read Part 2 – How Disruptive Climate Campaigners use Social Media.
If no one reports on your blockade of fossil fuel infrastructure, was your disruption effective?
The grassroots of the climate movement often deploy nonviolent direct action as a tactic. Activists target fossil fuel companies and projects in order to reduce emissions and cause cost and delay for big polluters. But it’s not just about material disruption. Most of the time, direct action practitioners are also trying to spread a message. For that, they rely on traditional media, including newspapers, radio, television, and online news websites.
Activists often use the amount and sentiment of media coverage they receive as key metrics of an action’s success –