How Do Good Ideas Spread? Why we should support it, when we should not, and why we often talk at crossĀ purposes
Spreading āideas that workā is talked about day in and day out by many governments and those who support government improvement efforts. It is taken as a given that sharing and learning can be a better use of resources than always inventing from scratch. And that using better solutions can solve problems, generate value for residents, and help to save money for governments. But what does spreading ideas really mean? How does it happen in practical terms? And do we spend enough time stopping the old, ineffective interventions as much as we advocate the adoption of newĀ ones?
Ideas are in the imagination
First, letās get precise about what we mean by āideasā. How to spread things that work is a question that gets asked all the time. It feels obvious. Why not share good ideas? But there is a lack of precision in this statement, and the lack of precision matters.