Introduction
This report by The Frameworks Institute introduces a model of narrative form for use in social change work, defining the elements and identifying the patterns in stories that comprise the narrative form.
Calls for narrative change abound in social change work. But what kinds of patterns qualify as narratives, and how narratives are embedded within particular stories, remains hazy. We developed a model of narrative, defining the elements and identifying the patterns in stories that comprise the narrative form. Our model identifies a set of features that make up a narrative, offering a practical tool for those working to change narratives within and beyond the issue of poverty.
There is widespread agreement that cultural narratives are “patterns of stories,” but thinkers and strategists in the narrative change space—including FrameWorks—generally haven’t explained what kinds of patterns qualify as narratives. As a result, it’s no surprise that narrative is frequently conflated with other types of frames, like values, metaphors, and emphasis frames.
This report, sponsored by the Bill & Melinda Gates Foundation, develops a model of narrative form for use in social change work. We think delineating the contours of narrative form is the key to unlocking a clearer understanding of narrative change. Focusing on form allows us to identify the types of patterns in stories that comprise narratives.






