Introduction
In recent years, climate and animal rights activists have increasingly turned to provocative and disruptive tactics. Actions such as throwing soup on famous paintings or disrupting major sporting events often appear disconnected from their stated goals—what researchers call having “low action logic.”
Activists turn to these methods because they believe they are more likely to capture public and media attention—but are they right? Do these tactics help movements advance their goals?
This new report sheds light on the real impact of these tactics, analysing how different forms of protest influence two key outcomes: