By Ben Werdmuller

Why RSS matters

by Ben Werdmuller 

If the social web of the past decade was defined by walled gardens and algorithmic feeds, the next decade could be defined by interoperable layers, where RSS plays the same role for publishing that SMTP plays for email: a basic, universal substrate that everything else can build on.

The important thing about the open social web is not which protocol “wins.” It’s whether we build an ecosystem where publishers keep control of their distribution and readers keep control of their attention. RSS remains one of the strongest tools we have to make that possible.

RSS has always worked quietly in the background. In a moment when the web is being reshaped by enclosure, consolidation, and algorithmic mediation, its reliability is exactly what we need. It offers a simple, durable way for publishers to keep control of their distribution and for readers to keep control of their attention, without permission, platform lock-in, or hidden agendas. If we treat RSS not as a relic of an earlier web but as the strategic infrastructure it already is, it can continue to anchor a more open, more resilient, and more humane internet for decades to come.