Fears about losing jobs to automation have become commonplace, but according to United Workers Union (UWU) research and policy officer Lauren Kelly, who researches labour and supermarket automation, rather than manual work being eliminated, it is often augmented by automation technologies. This broadens the concern from one of job loss to more wide-ranging implications for the nature of work itself. That is, she says, “rather than replace human workers with robots, many are being forced to work like robots”.
In addition to the monitoring tactics used upon workers, supermarkets also direct their all-seeing eye towards customers through an array of surveillance measures: cameras track individuals through stores, “smart” exit gates remain closed until payment, overhead image recognition at self-serve checkouts assess whether you’re actually weighing brown onions, and so on. Woolworths even invests in a data-driven “crime intelligence platform”, which raises significant privacy concerns, shares data with police and claims that it can predict crime before it happens – not just the plot of Minority Report but also an offshoot of the deeply problematic concept of “predictive policing”. Modern supermarkets have become a testing ground for an array of potential rights-infringing technologies.