Introduction
How can direct action campaigners use social media? Here are 2 case studies from Australia – Blockade Australia and Disrupt Burrup Hub. This article is the second installment in a two-part series focussing on the role of media in the strategies of Australian direct action climate groups. Read part one on traditional media here.
In the 21st century, social media has been utilised for political ends by a diverse range of actors. For example, progressive activists used Twitter to organise and network during the Arab Spring uprisings and Occupy protests of the early 2010s.
More than a decade later, tech billionaire Elon Musk bought the same platform and renamed it as X. He transformed it into a key component of a right-wing online media ecosystem that was a key contributor to Donald Trump’s 2024 reelection. Clearly, social media platforms can be both powerful and volatile.