In an ideal world, governments would help citizens to spot greenwashing. In reality, governments are part of the problem.
We’re exposed to stories of the climate crisis almost daily – catastrophic floods, extreme heat, species extinction, ecosystem collapse – and most of us are trying to do our bit to help. Government and industry tell us to recycle, turn off our lights, bring our KeepCup, offset our flights, get our solar panels. Because we’re all in this together … aren’t we?
Advertising for sustainable, carbon-neutral, climate-friendly brands is everywhere. Companies want consumers to know they care about the climate and biodiversity crisis and their business and its products and services are part of the solution. And that’s great, if it’s true.
But if all the sustainability claims being made by government and businesses were true, habitat destruction would be decreasing. Greenhouse gas emissions would be falling, not rising.
While in most states, you need permission to prune a tree in your backyard, Rio Tinto can blow up a rock shelter dating back 46,000 years and get little more than a slap on the wrist. If you exaggerate your deductions on your tax return you face serious consequences with the ATO; but if Ampol says its petrol is “carbon-neutral”, they’re endorsed by the government.