A little over a year ago, General Mills, maker of Trix and Lucky Charms, promised to pull synthetic dyes from all its U.S. cereals and school foods by the summer of 2026, and from its whole retail line by the end of 2027. Kraft Heinz made the same pledge days earlier, while Nestlé USA, Conagra, and Tyson followed with similar commitments.
Nobody forced them. They read the room.
The room had changed because of one man: Robert F. Kennedy Jr. The Secretary of Health and Human Services has transformed how Americans think and talk about health policy. For years, Washington rightly worried about access to affordable care, especially in troubled federal programs like Medicare and Medicaid. Kennedy took on a bigger task: making Americans healthier.