From our CEOs – with Leanne Minshull
Every morning, straight after Wordle, I open my media monitoring email to see where The Australia Institute has appeared across TV, radio and news sites. Yesterday morning, I checked my media monitoring to find more than 200 mentions of our work out in the world. This is on the high side of daily mention numbers but certainly not unheard of. When our research is reported that widely, it’s reaching audiences from across the political spectrum, on media from the ABC to News.com.au and commercial talk back radio.
Which begs the question – were all of the people consuming this media part of the ‘converted’? Who knows? Outside of a religious experience, I’m not even sure what constitutes converted. I bristle at the use of the saying “preaching to the converted” as a pejorative. When I’m talking to people who share my views, I find it comforting, enriching and at its best, challenging. When I trust the person I’m listening to, I’m more open to hearing points of difference. That’s a very human thing.
The Australia Institute has built trust with large swathes of the Australian public – including people who don’t agree with us, and people who open News.com.au in the morning rather than The Guardian. That trust has been earned over decades of diligence in how we conduct our research and communicate our findings. It also comes from researching issues that matter to most Australians.
Which brings me back to yesterday’s bumper media roundup.