For most people, this list didn’t include any Australian artists, and if it did it was likely someone well-established, like Vance Joy or The Kid Laroi.
Research by the Australia Institute looked at the top 10,000 artists being streamed inside Australia between 2021 and 2024 and found that the presence of Australian artists has declined, both in terms of the total number of artists and the total number of streams.
In 2024 Australia’s most streamed domestic artist was The Wiggles. The number of Australian artists appearing in even the bottom 5000 has dropped, which means new artists aren’t getting a look in.
The reason? If you rely on automated playlists – like the mixes Spotify recommends to its users – algorithms are deciding what music you hear.
Most streaming services now use large language models (LLMs) to make these playlists, which are based on the data of masses of listeners with similar tastes.
These algorithms can filter for language, but not for geography or culture, which means that all English language listeners – be they American, British, Irish, Canadian, Kiwi or Australian – are put into the same pool.


