By Meredith Eldridge, Director of Operations at Per Capita
We humans like to think that we are rational beings who make up our minds based on facts. Unfortunately for us, it is well-established that the vast majority of the time, people’s decisions are actually driven by emotion and subconscious mental shortcuts (see the work of Daniel Kahneman, Anat Shenker Osorio, Drew Westen, George Lakoff, and Sarah Stein Lubrano). This means that when people are deliberating social policy issues, facts and conscious reasoning play a smaller role than we might like.
We all have a Confirmation Bias, which means that if a new piece of information doesn’t fit with our current belief system, we are more likely to dismiss it as incorrect or unreliable rather than change our minds.



