Introduction
Starting in 2016, Narrative Initiative began gathering up different ways people talk about narrative change, how it’s structured, and how it moves in the world. As our staff—a team experienced in capacity building, organizing, communications, philosophy and culture work—engage partners and practitioners, we’ve found it helpful to highlight existing terms in use and offer shared terminology where we identify gaps.
Narrative change is a practice that draws on many different disciplines. Some have well established standards, like the legal profession. Others, digital organizing for instance, rely on an evolving set of practices to get the job done.
We and many others are doing the work of “narrative change” every day and, depending on where we’re coming from, we talk about it in many, many different ways.
What is Narrative Change?
A narrative reflects a shared interpretation of how the world works.
Narrative change, writes Brett Davidson, “rests on the premise that reality is socially constructed through narrative, and that in order to bring about change in the world we need to pay attention to the ways in which this takes place.”