
tl;dr: Read "Social Media Is Now Parasocial Media"
The lovely folks at the Social Media + Society journal asked me to contribute to their anniversary issue by reflecting on the trajectory of social media. Ooof. Snark exuded from my pores as I tried to figure out what I might say. But then I thought about how my students don't know about an era of social media without recommended content, algorithmically curated feeds, and an infinite scroll of cotton candy content. They never encountered a world of social media where people were focused on sharing with their friends rather than becoming influencers. They don't realize how much the "social" in social media has changed.


