Did you know that some of your favorite olive oil may come with a bitter colonial aftertaste? Allow me to explain. Tunisia is one of the world’s leading olive oil producers. In strong harvest years, it ranks among the top global producers and is consistently the largest producer outside the European Union. According to the International Olive Council (IOC), global olive oil production fluctuates between roughly 2.6 and 3.6 million tonnes depending on climatic cycles (IOC, January 2026). This year, thanks to decent rain season after years of droughts and heat waves, Tunisia’s production may reach half a million tonnes, placing it as the second largest producer globally behind Spain. Yet if you walk into a supermarket in Paris, Berlin, or New York, Tunisian brands are almost invisible. This is not a branding failure. It is the predictable outcome of the EU’s well-oiled colonial machine of global value chain hierarchies that plagues the Global South for decades.







