Throughout his time in office, President Reagan was frequently called the “Great Communicator,” as he was blessed with a wealth of experience on the screen and possessed an actor’s natural sense of stage presence. But in his initial weeks in office, Donald Trump has put together a team whose power and effectiveness have dwarfed even Reagan’s substantial efforts.
It has long been said (usually with express or implied derision) that Trump picks senior staff because they will “look good on TV.” But even to the extent this is true, it is clear that Trump understands the centrality of communications for 21st-century governance in a way that his critics do not.
Just a week into Donald Trump’s presidency, Ben Shapiro, who endorsed Trump in the 2024 election but has never been the president’s biggest fan, expressed shock at the effectiveness of the Trump team’s communications work. He had “never seen anything remotely like this extraordinary level of effective quality agenda advocacy from a Republican administration in my lifetime. It’s jaw-dropping.”
Responding to Shapiro, conservative commentator John Hawkins wrote that “Reagan set the standard for grassroots Republicans from the eighties to the present…. Now, Trump is setting a new standard for both groups in his 2nd term.”
“It gets better with every minute,” agreed the popular Libs of TikTok account.