As early voting for the federal election opens today, rival claims of misleading advertising from both sides of politics are the inevitable consequence of the absence of Truth in Political Advertising laws – because, in this election, it is still perfectly legal to lie in a political ad at a federal level.
Key Points:
- Nine in 10 Australians (89%) support Truth in Political Advertising laws, including two in three who strongly support such laws (64%).
- There is overwhelming and consistent support for Truth in Political Advertising laws from Labor (93%), Coalition (88%), Greens (87%), One Nation (92%) and Independent/Other voters (79%).
- Truth in political advertising laws have operated successfully in South Australia for 40 years.
- At the end of 2024, the Albanese Government introduced legislation to Parliament to implement Truth in Political Advertising laws federally – but this legislation was not passed.
- Independent MP Zali Steggall introduced a private member’s bill for truth in political advertising laws.
- South Australia has had truth in political advertising laws since the 1980s; the ACT Legislative Assembly passed similar laws prior to the 2020 ACT election with tri-partisan support.
“At a federal level, it is perfectly legal to lie in a political ad, and it shouldn’t be,” said Bill Browne, Director of The Australia Institute’s Democracy & Accountability Program.













