Coles and Woolworths seem to take turns offering items on sale, showing that they are more concerned with protecting their market power than competing against each other, Australia Institute research has revealed.
The ACCC this week launched legal action against Coles and Woolworths for misleading consumers through discount pricing claims on hundreds of products at a time when inflation was at its highest. However, this is not the only way the two major supermarkets work to keep their profit margins high.