Introduction
This report offers eight lessons about narrative—provided by luminaries in marketing and advertising, entertainment media/narrative arts, psychoanalysis, and technology—which can be applied to enrich narrative change work.
Contents
Introduction 3
Eight Lessons 5
1: Empathy 5
2: Momentum 7
3: Complexity 9
4: Experience 12
5: Participation 14
6: Attention 17
7: Aspiration 18
8: Distance 19
References 21
About FrameWorks 22
8 Lessons
See the full report to learn more about the 8 lessons. Each lesson looks at the two following elements –
- What does this mean for narrative change work?
- How to put this into practice
The 8 Lessons discovered about narrative are: