But in the case of Climate Active, it’s the government itself running the scheme — and promoting it.
While claiming to crack down on greenwashing, the Australian government has been quietly enabling it for years.
I previously worked on the Climate Active program and understand the intent behind it.
But intent is no substitute for integrity.
And the scheme’s reliance on carbon offsets — combined with limited transparency, no assessment of real-world emissions trajectories, and endorsement of claims that may be impossible to prove — has turned it into a high-risk proposition.
Climate Active is not just misleading — it’s dangerous. It exposes businesses to legal risk, investors to financial risk, and consumers to outright deception. And now, with Energy Australia taken to court over its long-standing “carbon neutral” claims, the consequences are finally surfacing.
Here’s how the scheme works. Climate Active certifies organisations and products as “carbon neutral” if they offset their emissions using carbon credits — even if those emissions are increasing.
The offsets themselves are often of questionable quality and permanence. But once the box is ticked, the government puts its name behind the claim.








